A New Artists Handbook

So, when is this 'Guide to Survival in the Arts in 2010' coming out? It's sorely needed.

While most people don't really get the world of "art", and most artists don't get the world of "business",  it is only in melding these two seemingly diverse endeavors that there is any way to move forward. What I find most curious is that even in the major art mags, (Art Forum, Art in America), or schools, (yes, even Parsons, Portfolio Center, etc.), they seem to merely gloss over or completely overlook this vital component to survival in the real world. There is a difference between 'survival thru art' and 'survival as an adjunct to art'. The latter usually means you're trying to keep your head in a place of creation while simultaneously waiting tables. Certainly no mean feat. And, in fact, usually the downfall of the creative. You must have a business plan, first and foremost. And probably the most important component of that plan is marketing and PR. Recognizing that this is a new age we live in, and recognizing that the common folk do have access to things that were impossible just a few years ago, (i.e., viral marketing, etc.), should be, in fact, the crux of those teaching and mentoring. For them not to address this aspect of art in a thorough and meaningful way is to have not fulfilled their duties and promise to guide the new guard.

Remember, this is not a particularly easy transition for us 'oldtimers' either, (anybody over 35), but it must be addressed to survive. Technology will continue progressing in leaps and bounds, and do so approaching the speed of light, whether we nostalgically cling to the way it was or not. While I truly believe interpersonal relationships are still the most important aspect in art and commerce, (a nice espresso with an AD, gallery owner, record producer), I recognize we must make it a multipronged approach and get on board with all that technology offers. Otherwise, the creative fruit will shrivel and die on the vine. Pick that thing that makes you unique,....and market the shit out of it. (that "thing" doesn't even have to be that technically proficient...just your thing) Someone, somewhere wants what you have, and needs you to fulfill their aesthetics/dreams/desires.
The choice is yours, (and mine). Andy Warhol did it. Picasso did it. And, in the 21st century, Lady Ga Ga did it.
Now, let me STFU and go practice what I preach.